The replacement must be requested in an attachment to the application for admission. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Involves market research and implementation planning. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. Work with a client organization on the design of an advertising/promotions campaign. ** If not completed as a required course. Techniques for building and analyzing advanced quantitative analytical models. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) * % 1 0 obj 102 0 obj <> endobj ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: endstream endobj 136 0 obj <>stream 0 This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . Instructions for faculty to add a syllabus or biography link. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. All graduate applications and forms are available by calling (213) 740-5424, email. <> The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. 3 months at . 125 0 obj <>stream The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. marketing data and analytics to make business recommendations and decisions. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. 4 0 obj Ready to register for classes? A Personalized and Global-Focused Curriculum. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 endstream endobj startxref hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Exploration of alternative branding strategies and marketing tools for brand development. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Rotaract Club Of Nsit Regency. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Let us know by taking a short survey. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Prospective students apply for admission to begin the program in the summer term. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. hbbd```b``^"k@$ *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Work with R&D organization to design a new product or technology. endobj %%EOF HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. fu. bmP"]_CLL`]@Mg`x 8 The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h Issues about why new products fail and how brand images are managed in the marketplace are discussed. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. 6 ^30YB|*HBXOB [a MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online University Catalog Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Supervised on-the-job business experience in the field of marketing. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. %PDF-1.6 % Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Proposal, research and written report/paper required. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. Open to Marshall Ph.D. students only. Seminar. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. You may EMAIL the SAC. 3 0 obj 664 0 obj <> endobj Applicants must satisfy the standard USC and Marshall graduate admission requirements. Graded CR/NC. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. endstream endobj 137 0 obj <>stream {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) 0 Open only to sophomores, juniors and seniors. Prerequisite: BUAD 307 or MKT 385x. Education. New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C They can take an additional two full-term courses at no extra charge. - Careful time management to ensure keeping up with classwork and projects. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Did you find what you needed today? x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! Meet the Student Advisory Council of the MS in Marketing program. The Consumer Behavior Track offers a wide range of electives. $ j$@bL "$$&~D-@7dJ$201210R#@ 7 For full time working professionals who are domestic status, the program can be completed in a two year format. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. 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